The European Union has implemented a new regulation aimed at reducing the European market’s contribution to worldwide deforestation and forest decline, while also safeguarding the rights of indigenous communities. Referred to as the EU Deforestation Regulation (EUDR), this regulation requires thorough diligence throughout the value chain for all businesses and merchants involved in specific items like cocoa, coffee, palm oil, rubber, soy, beef, and timber. The EUDR mandates that seven specific commodities and their related products must meet “deforestation-free” criteria to be sold or exported within the EU market. Prior to entering the EU market, these items must have a due diligence statement and adhere to local laws. To sell or export such items in the EU, operators and traders must engage in thorough diligence, including tracking production details and locations in which non-compliance could lead to significant penalties. It holds significance for both European and Indonesian businesses, especially SMEs, to collaboratively tackle several challenges and impacts by proactively addressing them. This can be achieved through close cooperation, aiming to better understand the implementation of EUDR. Therefore, this event functions as a forum where members can directly obtain information and guidance concerning the execution of EUDR that could have implications for third markets within the ASEAN area.