EuroCham Myanmar Corporate Training Course on Market Research for Business Leaders
EuroCham Myanmar is pleased to invite you to register with Early Bird pricing for EuroCham Myanmar’s Corporate Training Course on Market Research for Business Leaders, proudly organized in partnership with Thura Swiss on 2nd November 2026.
Training Objective
By the end of this course, business leaders and managers will learn to identify exact business research needs, design fit-for-purpose market research, manage outsourced research projects effectively, critically evaluate research findings, and translate insights into informed business decisions.
About the Training Course
This training course is proudly organized in partnership with Thura Swiss, a market research and consultancy firm founded in 2012 by former investment banker Dr. Aung Thura. Backed by international standards, Thura Swiss delivers rigorous business intelligence across Myanmar, Cambodia, and Singapore.
Designed for business leaders and strategists, this intensive training provides the analytical tools needed to navigate market shifts and drive data-backed decisions. Explore the course details and full agenda in the attached booklet.
Training Outline
1. Market Research as a Business Decision Tool
2. Research Needs Across Different Businesses
3. Understanding the Research Lifecycle – Where Research Begins and Where It Often Fails
- Defining the business challenge and research objectives
- Choosing the right research approach
- Designing sound research
- Data collection and quality assurance
- Data analysis and turning findings into insights
- Reporting, storytelling, and recommendations
- Monitoring, learning, continuous improvement
- Lessons from the Ground: What Years of Research Have Taught Us
- Common pitfalls and how to overcome
- Latest needs across different businesses
4. Simulation – Putting It All Together
REGISTRATION FEE (including two coffee breaks and a networking lunch)
Early Bird Rate (Valid until 16 October 2026)
Members: 360,000 MMK | Non-members: 400,000 MMK
Normal Rate (Valid until 1 November 2026)
Members: 400,000 MMK | Non-members: 440,000 MMK
Secure your spot at the Early Bird rate by filling out this registration form no later than 16 October 2026.